Strand Arcade Autumn/Winter 2011 Campaign "Beyond The Looking Glass"
“Lewis Carroll has been a wonderful inspiration for The Strand Arcade’s campaigns because of the centre's architectural heritage - a Victorian Arcade. The Autumn/Winter campaign needed a twist and as such, the conceptevolved into Alice stepping back through the looking glass into the room some 100 years later. This is where the idea for the set was established and the location sourced." Caroline Poiner